Introductions and Overview

课程内容

欢迎学习 Introductions and Overview 课程。本课程包含以下章节：

课程章节

• Manage and Merchandise a B2C Commerce Cloud Storefront CCM-101 (1)
• Instructor Name Instructor Title Instructor Email (2)
• Instructor Name Instructor Title Instructor Email (3)
• a0eIh000000m2iP (4)
• a0eIh000000m2iQ (5)
• COURSE ROADMAP (6)
• B2C Commerce Merchant (7)
• a0eIh000000m2iT (8)
• Welcome (9)
• Meet the Team (10)
• Goal: Login (11)
• Goal: Login (12)
• B2C Commerce Overview (13)
• B2C Commerce Architecture (14)
• Importing Data into B2C Commerce (15)
• Discussion (16)
• Business Manager (17)
• Business Manager Basics (18)
• COURSE ROADMAP (19)
• Catalogs & Categories (21)
• Catalog Overview (22)
• Categories Within a Catalog (23)
• Configuring Catalog-Level Image Management Settings (24)
• Managing Product Attributes (25)
• Configuring Catalog-Level Product Attribute Settings (26)
• Category Overview (27)
• Tabs (28)
• Category Visibility (29)
• Creating a Category (31)
• Category Attributes Tab (32)
• Sorting Categories (33)
• Editing Category Configuration (34)
• Copying a Category (35)
• Copying a Category, continued (36)
• Moving a Category (37)
• Choosing a Category While Editing a Product (39)
• Changing a Category While Editing a Product (40)
• Assigning Multiple Products to a Category (41)
• Best Practices for Categories (43)
• Products (44)
• Product Overview (45)
• Types of Products (46)
• Viewing Product Types Using Advanced Search (47)
• Demo 2-4: Import Products (48)
• Searching for Products (49)
• Key Attributes (50)
• Editing a Product (51)
• Demo: Language Selection (52)
• Editing Product SEO (53)
• 2-5: Edit a Product (54)
• Taking a Product Offline (55)
• Delete vs. Offline vs. Unassign (56)
• Using the Storefront Toolkit for Product Information (57)
• Moving Products from One Category to Another (58)
• Bulk Edit (59)
• 2-6: Use Bulk Edit (60)
• Managing Variation Masters and Variation Products (61)
• Variations Tab (62)
• Attaching Variation Products to a Variation Master (63)
• Selecting a Default Variation Product (64)
• Product Slicing (65)
• Variation Groups (66)
• Tips for Using Variation Groups (67)
• Using Price Books to Manage Prices (69)
• Adding and Editing Price Books (70)
• Product Pricing (71)
• Tiered Pricing (72)
• 2-8: Strikethrough Pricing (73)
• Which Price Displays on the Storefront? (74)
• Pricing for Different Product Types (75)
• Prices for Variation Products and Variation Masters (76)
• Inventory Settings & Management (77)
• Add and Edit Product Inventory Data (78)
• Edit Inventory Data of a Single Product (79)
• Product Status (80)
• 2-9: Change Inventory Allocation (81)
• Delete Products from an Inventory List (82)
• Preorder and Backorder (83)
• Inventory for Different Product Types (84)
• Product Sets (85)
• Product Set Management (86)
• 2-10: Create a Product Set (87)
• Product Bundles (88)
• Best Practices for Products (89)
• Search Refinements (90)
• Search Refinements Overview (91)
• Configuring Search Refinements for a Site and a Category (92)
• Using Buckets (93)
• Creating a New Bucket (94)
• Attribute Refinement Buckets (95)
• 2-11: Add a Search Refinement for a Category (96)
• Lesson 2 Poll (97)
• Trailhead Module (98)
• COURSE ROADMAP (99)
• Search Engine Optimization (101)
• Search Engine Optimization (102)
• Catalog URLs (103)
• Configure Category URL Settings (104)
• Configure Product URL Settings (105)
• Page Meta Tag Rules (106)
• Page Meta Tag Rules (107)
• Titles & Descriptions (108)
• Trailhead Module (109)
• Searchandizing (110)
• Improving Search Results (111)
• How Search Works (112)
• Searching Shoppers (113)
• Show Orderable Products Only (114)
• More Search Preferences: Dictionary Locale Fallback (115)
• Manage Search Indexes (116)
• Searchable Attributes (117)
• Searchable Attributes (118)
• Viewing Search Information on the Storefront (120)
• Viewing Search Information on the Storefront (121)
• Configuring Searchable Attributes, Key Points (122)
• Search Dashboard (123)
• Expanding Search Results - Synonyms (124)
• Expanding Search Results – Hypernyms & Hyponyms (125)
• Improving Search Relevancy (127)
• Improving Search Relevancy (128)
• Search Query Testing (129)
• Search Query Processing (130)
• Top Search Terms Report (132)
• Managing Search Redirects (133)
• 3-4: Create a Search Redirect (134)
• Search Dictionaries: Enhancing Relevant Search Results (135)
• Einstein Search Dictionaries (136)
• Best Practices for Improving Search Results (137)
• Best Practices for Improving Search Results, continued (138)
• Trailhead Module (139)
• Trailhead Module (140)
• Trailhead Module (141)
• Search Versus Sorting Rules (142)
• Sorting Rules (143)
• Sorting Rules Overview (144)
• Rules (145)
• Sorting Rule Assignment Level (146)
• Manually Changing the Order of Products in a Category (147)
• Setting Category Position (148)
• Drag and Drop Products in Grid View (149)
• 3-5: Change the Product Positions in a Category (150)
• Layering the Attributes in a Rule (151)
• Changing the Attribute Order in a Rule (152)
• Search Rank (154)
• Using Search Placement or Search Rank to Change Product Order in a Category (155)
• Setting Search Placement for a Category (156)
• Re-index Site (157)
• Demo 3-7: Search Rank & Search Placement (158)
• Using the sorting you just created, assign it to your category. (160)
• Predictive Sort (161)
• How Predictive Sort Works (162)
• Demo 3-10: Using Predictive Sort (163)
• Sorting that Uses Dynamic Attributes (164)
• Blending Multiple Attributes (165)
• Process for Creating and Applying Rules (166)
• Creating Dynamic Attributes (167)
• Using the Rule (169)
• Automatically Change the Search Result Order (170)
• Keyword Group (171)
• Keyword Group – can be used with a sorting rule (172)
• Keyword Group – can be used with a sorting rule (173)
• Keyword Group – can be used with a sorting rule (174)
• Storefront Sorting Options Menu (176)
• Creating a New Storefront Sorting Option (177)
• Trailhead Module (179)
• Best Practices for Sorting Rules (180)
• Lesson 3 Poll (181)
• COURSE ROADMAP (182)
• Looking Ahead (184)
• Qualifiers (185)
• Qualifiers, Promotions, and Campaigns (186)
• Discussion (187)
• Managing Coupons (188)
• Creating Coupons (189)
• Demo 4-1: Create a Coupon for Facebook Sharing (190)
• Redemption Limits (191)
• Demo 4-2: Creating Multiple Coupon Codes (192)
• Demo 4-3: Creating System Generated Coupons (193)
• Configuring Coupons (194)
• Import and Export Coupons (195)
• Exporting Coupon Codes (196)
• Exporting Coupon Redemptions (198)
• Attaching Coupons to Promotions (199)
• Using Source Code Groups (200)
• Setting up Links with Source Codes (201)
• Using Source Codes in Email Campaigns (202)
• Source Codes for Affiliates (203)
• Source Code Redirects (204)
• Associating Source Codes with Price Books (205)
• Customer Groups (207)
• Using Static Customer Groups (208)
• Using Dynamic Customer Groups (209)
• Rules for Dynamic Customer Groups (210)
• Creating a Dynamic Customer Group (211)
• Attaching Customer Groups to Promotions (212)
• Testing Customer Groups on the Storefront (213)
• Best Practices for Qualifiers/ Discussion Topics (215)
• Campaign Basics (216)
• Campaigns (217)
• Promotions are Grouped Under Campaigns (218)
• Creating a Campaign (219)
• Campaign Attributes (220)
• Creating Experiences (222)
• Adding Experiences for Campaigns (223)
• Promotions (224)
• Global Exclusions (225)
• Promotions (226)
• Discussion (227)
• Promotion Actions (228)
• Modify a Promotion (229)
• Creating a Promotion (230)
• Promotion Visualizations (231)
• Promotion Visualizations (232)
• Callout Messages (233)
• Exclusivity Choices (234)
• Promotion Compatibility (235)
• Promotion Rules (236)
• Order Promotions (237)
• Demo: Adding a Promotion Rule (238)
• Choice of Bonus Product (240)
• Payment Methods (241)
• Tiered Promotions (242)
• Shipping Promotions (243)
• Shipping Discount Promotions (244)
• Product Promotions (246)
• Types of Promotions (247)
• Types of Product Promotions (248)
• Example (249)
• Important Attributes of a Product Promotion (250)
• Inclusions and Exclusions (252)
• Process for Creating Campaigns (253)
• Refining Campaigns (254)
• Refining Promotions in a Campaign (255)
• Marketing Your Campaign (256)
• Add a Content Slot to a Campaign (257)
• Demo: Add a Sorting Rule (258)
• Avoid Stacking (259)
• Stacking Examples (260)
• Campaign and Promotion Troubleshooting Checklist (262)
• Best Practices for Messaging (263)
• Best Practices for Testing (264)
• Best Practices for Testing (265)
• Best Practices for Testing (266)
• Best Practices for Testing (267)
• Best Practices for Promotions (268)
• Lesson 4 Poll (269)
• Trailhead Module (270)
• Lesson Assessment (271)
• COURSE ROADMAP (272)
• Einstein Recommendations (274)
• What Else Can Einstein Do? (275)
• Where can we use Recommendations? (276)
• Recommendations from Merchant to Customer (277)
• Five Different Recommender Types (278)
• Recommender and Strategy Types (279)
• Product Recommender Use Case (280)
• Einstein Configurator (281)
• Recommender General Tab (282)
• Recommender Strategies Tab (283)
• Recommender Rules Tab (284)
• Demo 5-6 Configuring a Content Slot for Einstein (285)
• Trailhead Module (286)
• Trailhead Module (287)
• Content Management (288)
• Content Management (289)
• What’s the Difference? (290)
• Content Slots (291)
• Content Slots (292)
• Content Slot Context (293)
• Finding Content Slots and Assets (294)
• Creating Content Slot Configurations (295)
• Creating Content Slot Configurations (296)
• Creating Content Slot Configurations (297)
• Creating Content Slot Configurations (298)
• Creating Content Slot Configurations (299)
• Creating Content Slot Configurations (300)
• Add a Content Slot Configuration (301)
• Add a Content Slot to a Campaign (302)
• Page Designer (305)
• The Structure: Pages, Regions, and Components (306)
• Page, Region, and Component Examples (307)
• Customizing Pages and Components (308)
• Customer Groups and Scheduling (310)
• Demo 5-5: View a Custom Page the Hard Way (312)
• Trailhead Module (313)
• Trailhead Module (314)
• Lesson 5 Poll (315)
• COURSE ROADMAP (316)
• Analytics & Reports (318)
• Analytics and Reports (319)
• Where are Commerce Cloud Reports? (320)
• Commerce Cloud Reports & Dashboards (321)
• Settings Page (Administrator Only) (322)
• Main Dashboards (323)
• Reports & Dashboards Home (324)
• Filters (325)
• Sales Revenue (326)
• Average Order Value (327)
• Products (328)
• Promotions (329)
• Most Used Promotions (330)
• Free Shipping Details (331)
• On-Site Search (332)
• Viewing Legacy Analytics and Reports (333)
• Trailhead Trail (334)
• A/B Testing (335)
• What is an AB Test? (336)
• AB Testing (337)
• Checking AB Test Preferences (338)
• Creating an AB Test (339)
• Creating an AB Test (340)
• Creating an AB Test (341)
• Creating an AB Test (342)
• Creating an AB Test (343)
• Creating an AB Test (344)
• Creating an AB Test (345)
• Creating an AB Test (346)
• Creating an AB Test (347)
• Creating an AB Test (348)
• Site Preview (349)
• Going Live & Replication (350)
• Lesson 6 Poll (352)
• a0eIh000000m2nY (353)
• a0eIh000000m2nZ (355)
• Poll Questions & Answers (356)
• Lesson 2 (357)
• Lesson 2, continued (358)
• Lesson 3 (359)
• Lesson 4 (360)
• Lesson 4, continued (361)
• Lesson 5 (362)
• Stacking Rules (363)
• Stacking Rules (364)
• In this exercise, you will: (365)
• In this exercise, you will: (366)
• In this exercise, you will: (367)